Customers use social media to provide both positive and negative feedback about products or customer service. Avoiding social media presence will be a mistake
Social media can have a deep effect on business and brand reputation.
Company Reputation: Bad online reputation on any company can cost dearly. Your Company Reputation has taken years to build, depending on circumstancens, it can take anything between six to 24 month to repair your company reputation. If your Business Reputation is currently undamaged, you may be wondering why it would be important for you to spend money on a reputation that is currently positive or neutral. The obvious answer is that you want it to stay that way and Reputation Management without a negative to supress is essentially just like SEO.
10 Advantages of Social Media Marketing for Your Business: