What does SEO mean?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results without advertising. SEO involves making certain changes to your website design and content that make your site more attractive to a search engine.
How does collaboration between SEO and marketing agencies help improving SEO?
Education: Education isn’t one-sided. SEO agencies need to take time to learn about their clients, their brand message, and their expertise, so they can amplify outreach opportunities. Marketers need to take note of what works and what doesn’t and should trust in their SEO practitioner’s know-how.
Define Targets:By outlining exactly what you want to achieve and your expectations of the campaign, you will be able to adopt a harmonious approach to your digital strategy. For us, the end goal is to expand our customer base, and to do this we need to improve rankings, either overall, or for a specific keyword.
Making a Plan:Devising a joint strategy for SEO and marketing activity helps ensure our brand message is aligned and consistent and that opportunities do not slip through the cracks. The outreach team at our SEO agency support our traditional marketing activity, by ensuring links are included in media activity, or, even by expanding upon our PR mailing lists. By sharing our marketing activity, we can work better together as a team.
Maximise Opportunities:Traditional & digital marketing activities are becoming more closely linked, by adopting a cohesive approach across all platforms you will portray a unified brand message and reach a wider audience base. It’s all about maximizing every opportunity.
Communication:Quality of communication can make or break a collaborative project, especially when it comes to working with external agencies. As a marketer, effective communication skills are essential to ensure that everyone working on a project is well briefed and working towards a common goal.