PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. ... All of these searches trigger pay-per-click ads. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
How Can Increased Time on Page Boost Conversions?
Ultimately, pay-per-click marketing is good for everyone, because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for.
Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks. Hence, it is important what you put on your site.