Online presence
If you want to stay in business, you need to be online.
- It is the process of presenting and drawing traffic to a personal or professional brand online.
- This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Elements of online presence management are:
- What is SEO?
- SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
- How can blogging benefit your business?
- One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers. Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. Blogging is a good way to build trust with your target audience through high quality content that they find relevant. By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field. And one of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog.
- Social Media Marketing Management
- With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are a number of platforms (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and several ways you can create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories). All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience.
- What is Internet PPC advertising?
- Pay per Click Advertising on sites such as Google ''Adwords'' Ads, Bing, Facebook, Instagram are a way of brand awareness. These are the most popular platforms where we can help you to create and manage paid campaigns. You will only pay when a user clicks on your ad, and you have full control over the budget you want to allocate per day, week or month.
We help your business get known and sell more! Our team uses a unique approach that works
01. Consultation
We will need to get to know you and your business, your ideas and your goal in business, your target clients and much more before we can begin. We also need to know the budget you have put aside for marketting. You want a piece of advice, don't cut corner!
02. Initial Concept
Based on our understanding of your business, we will create an initial concept for marketing, cost analysis and getting your approval before proceeding. Creating the right content takes time, so be patient.
03.Consistency
Integration and consistency is the key to a professional content marketing. Your logo, your stationery, your business name, your web domain name, the content on your website your terms and conditions of your business, privacy statement, GDPR regulation, all will have to be integrated and be consistent with each other. Any contradictory content can be really a costly mistake.